The GEO Playbook for Marketing Leaders
A practical guide to closing the gap between Google rankings and AI visibility. Your team will know what to change, who owns it, and how to show progress in weeks, not years.
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What’s inside
Section 1: Why This Matters Now
- What changed in how people search
- Why Google rankings and AI visibility don’t correlate
- The cost of being invisible in AI answers
- One data point from your tool showing the gap between leaders and laggards
Section 2: How AI Decides Who to Recommend
- How LLMs are trained to cite sources
- What signals matter: citations, authority, UGC, consistency
- What doesn’t matter: traditional SEO tactics that are irrelevant here
- Why this is fixable in weeks not years
Section 3: The 5 Levers Your Team Can Pull
- Content — what to write and how to structure it
- Citations — how to get third-party mentions LLMs trust
- PR and earned media — why this is now an AI visibility lever
- UGC and reviews — why Facebook groups and Reddit matter
- On-site signals — structured data, consistency, clarity
Each lever mapped to a team function so a leader like Cindy can assign ownership across their 70-person team.
Section 4: Your 30-Day Action Plan
- Week 1: audit and baseline
- Week 2: quick wins — citations and UGC
- Week 3: content updates
- Week 4: measure and report
Section 5: How to Know If It’s Working
- What to track and how often
- What good progress looks like by industry
- How to report it to your CEO
